A coherent identity to strengthen our reputation.
Faster’s brand identity shines through
in every interaction with the company:
in the relationship with our customers,
during an exhibition, through our
catalogs or our ads, or by visiting our
website.
Faster products aren’t the only element
that has an impact on the perception
that our audience has of us, the way we
communicate is also very important.
In order to transmit our values It’s
essential to maintain a coherence in
time.
The purpose of this manual is to
safeguard Faster’s communication by
following a series of rules. If something
is not mentioned here, please report
directly to the Faster’s Marketing
Department. In order to increase the
quality perception of our products and
services, please do not embark in any
kind of arbitrary choices.
Important
Faster consent must always be
asked. Before the publication, all of
the communications and Marketing
materials (video, web, paper or any other
format) have to be presented to Faster
and then approved.
The sharing of the
concept, a design idea or a draft, has
to be send by email beforehand and It
requires a minimum of one work week
for a response from the headquarters.
It should be noted that a possible not
response on time from Faster does not
mean an automatic consent to use the
proposed materials. Faster reserves the
possibility to check and analyze every
communication material completed or
in progress. Every executive file has to
be put under Faster scrutiny for a final
validation before the publication.